Dr. Erlich Sem – Gold Coast Gynaecology, Fertility & Robotic Surgery

Located in the Southport Central Building, the new fitout for Dr. Erlich Sem’s Gold Coast Gynaecology, Fertility & Robotic Surgery practice demonstrates how thoughtful design can enhance both functionality and patient experience.

With a focus on calming aesthetics and efficient space planning, the fitout meets the needs of patients and staff in a sophisticated yet welcoming environment.

Design Objectives

The fitout was tailored to achieve the following objectives:

• Create a space that embodies the human centred approach of care and comfort for patients.
• Maximise functionality and efficiency with strategic adjacency planning.
• Integrate high-quality finishes and furnishings to promote a sense of care and professionalism.
• Leverage the natural views to enhance staff and patient comfort.

Key Features

1. Efficient Layout with Clear Adjacencies
   The practice layout ensures seamless patient flow, with a reception and waiting area leading to consult rooms designed for privacy and ease of transition to adjacent exam and procedure rooms. Strategic placement of the manager’s office and staff tea room at the end of the practice ensures a distinct separation between patient-facing and back-of-house operations.
2. Calming Aesthetic with Feminine Touches
   The design incorporates a soothing palette and soft textures to create a calming environment. A cocoon-like bench seat in the waiting area, paired with high-comfort armchairs, sets the tone for quality and care. Bronze hardware fittings on doors and joinery serve as an elevated, design-forward selection that adds warmth and elegance to the space. These details reinforce the sentiment of professionalism and attention to detail, promoting a sense of safety and comfort for patients.
3. Maximising Natural Views
   Consult rooms and procedure areas are positioned to take full advantage of the stunning views from the Southport Central Building. This design decision enhances the sense of calm and wellbeing for both patients and staff, contributing to a positive overall experience.
4. Flexible and Private Access
   A concealed door provides the head doctor with additional private access to move discreetly through the clinic, ensuring both flexibility and privacy.

Outcomes

The completed fitout for Dr. Erlich Sem’s practice reflects a balance of function, comfort, and aesthetic appeal. The calming, feminine design provides a supportive atmosphere for patients, while the clever space planning ensures an efficient and smooth workflow for staff.

As one of the Gold Coast’s top robotic surgeons and a specialist frequently referred complex cases by peers, Dr. Sem required a clinic that not only supports clinical excellence but also reinforces his trusted reputation.

This bespoke environment clearly differentiates his practice within a competitive medical landscape, positioning it as a place of expert care, discretion, and professionalism. By combining thoughtful design with high-quality finishes, the practice establishes itself as a trusted space for healthcare and wellbeing.